Spira Care is a new approach to health care. With a human-centered core, and collaborating with insurance and medical professionals, we built the brand from the very literal ground up with the goal of remaking a better healthcare experience. This was a truly unique opportunity to develop a large brand system at the same time that we were creating the physical experience of the place. Design thinking, ethnographic research, and experience design were the first steps and remain the foundational parts of the brand. 

We spent months creating intertwined systems of spatial and interior design, graphic systems for type and color, sculptural installations, a friendly and informative illustration style, selecting children’s books and pillows in brand colors, hand painting illustrations that would become a mural of iconic home shapes in a quilt-like pattern, and a visual and language system that conveys the brand’s empathy. All of which came together to create a brand that strives to be “a place, not a plan”.